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The Award in Principles of Marketing & Sales module seeks to provide students with the skills necessary for an entrepreneur or senior executive within an SME to understand the roles of marketing and sales and the importance of a smooth integration of both for the success of a business. The course deals with the critical challenge of developing organisations which are customer centric and the challenges to be overcome in this regard. It seeks to identify best practice and provide an overview of current marketing and sales tools and services, particularly those related to Customer Relationship Management CRM, that are available to entrepreneurs and managers of SMEs. The course enables students to use such tools allowing them to develop, implement and monitor their own integrated marketing and sales campaigns. The focus is on the importance of taking the customer perspective in all decision making within the organisation, to ensure a continuity and consistency of messages throughout the various media used for the marketing and sales campaigns.
This stage introduces the essential concepts and tools of eCommerce, providing a strong base for understanding the digital marketplace. You’ll explore topics such as online business models, digital marketing strategies, website management, and customer engagement. Through 4 core and 2 elective modules (6 ECTS), you’ll gain the skills to build and manage a successful online business presence.
In the second stage, you’ll deepen your knowledge with advanced modules that focus on innovation, digital transformation, and sustainable growth in eCommerce. You’ll learn about data-driven decision-making, eCommerce analytics, online branding, and customer experience design. Industry experts and leaders will share real-world insights to help you connect theory with practical business applications (8 ECTS).
The final stage emphasizes hands-on learning and application. You’ll work on individual and group assignments designed to simulate real-world eCommerce challenges. Each module includes interviews, case studies, and interactive discussions to help you apply theoretical concepts to practical business solutions. By the end of the course, you’ll have the confidence and competence to plan, implement, and manage eCommerce strategies effectively.
At Aces Academy, the Award in eCommerce Practices is an excellent opportunity to develop key skills in the rapidly growing field of eCommerce. This programme consists of two levels, each designed to equip you with practical knowledge in essential eCommerce practices.
Application Process
1. Prepare Your Documents: Ensure you have all the necessary documentation ready before starting your application.
2. Complete the Online Application Form: Begin your application by clicking [Register Here] to access the registration form. Make sure to fill out all required fields accurately to avoid delays.
3. Submit Your Application: Once you submit the form, you’ll receive a confirmation email regarding the status of your application. If your application is successful, further instructions will be sent to guide you through the next steps.
For more assistance with the application or any other queries, feel free to contact our admissions team at Info@acesacademyonline.com
Next Intake To Be Confirmed
For more details, Info@acesacademyonline.com
EQF/MQF* Level 7 – *European Qualification Framework/Malta Qualification Framework
The Award in Principles of Marketing & Sales module seeks to provide students with the skills necessary for an entrepreneur or senior executive within an SME to understand the roles of marketing and sales and the importance of a smooth integration of both for the success of a business. The course deals with the critical challenge of developing organisations which are customer centric and the challenges to be overcome in this regard. It seeks to identify best practice and provide an overview of current marketing and sales tools and services, particularly those related to Customer Relationship Management CRM, that are available to entrepreneurs and managers of SMEs. The course enables students to use such tools allowing them to develop, implement and monitor their own integrated marketing and sales campaigns. The focus is on the importance of taking the customer perspective in all decision making within the organisation, to ensure a continuity and consistency of messages throughout the various media used for the marketing and sales campaigns.
Sessions Covered:
Scholarship Schemes for Maltese residents:
6 weeks
EQF/MQF Level 7
Aces Academy Online operates in partnership with Advenio eAcademy (MFHEA Licence number: 2013-FHI-006), a Further & Higher Education Institution established in 2013 and based in Malta, ensuring accredited and internationally recognised learning experiences.
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