Award in Marketing Practices for SMEs

This module combines both academic study and practical content with a focus upon practical marketing management issues in SME’s. The academic element of the module is covered through lectures based on marketing theories and techniques, especially focused on SME’s, the practical content draws upon case studies and marketing briefs/activities to explore marketing in practice. This module aims in particular, to guide student marketers through the marketing planning process and covers a broad structured approach which relates marketing principles to practice in SME’s.